What comes to mind when you imagine the color red?

Visions of strawberries, the shine of blood, the feeling of embarrassment, the smell of roses. Every color contains a whole world, as does every shape, every letter. When we practice concentration these worlds open up to us, new lines to travel along inside the mind. From doing certain actions, certain results follow: hit a tuning fork, and it will resonate with things that share its frequency. Pluralist's work explores the locations and entities of this dual-world of semantic associations and the power it holds for programming the human biocomputer.